In the world of mass retailing, there is the American Mastodon WALL MART and the Mammoth CARREFOUR. The first has a turnover of $ 350 billion per year. The second flirt with 100 billion euros per year. For these two monsters of the great distribution, the combat is planetary.
After the US and Europe, they set out to attack the rest of the world beginning first with South America and then Asia. In China the two giants clash like wrestlers in a ring. In India, Carrefour had to throw in the towel and leave the country facing the anger of small traders and local distributors.
In this planetary landscape where large areas grow like mushrooms, there is only one continent left to conquer: Africa! Carrefour has already set foot in Côte d'Ivoire and now is targeting Cameroon. It is the new virgin continent, because in Western Europe, large surfaces are no longer in the wind. They are struggling to obtain a small increase in their turnover of 0.3% per year. Consumers turn away from this type of standardized consumption and now want short circuits and seek direct contact with farmers.
Far from offering opulence to consumers, Carrefour brings profits to its shareholders. And to achieve it there are no other solutions than to squeeze peasants like lemons and sell expensive to customers. This globalized, aseptic and air-conditioned universe allows to pass the addition. But in its wake, hundreds of thousands of peasants are paying the bill and tens of thousands of small shops shall have to close since they will no more be competitive. These retail giants do not hesitate to sell at a loss as long as it takes to bring the competitors to their knees. In large African cities, thousands of jobs are threatened. Not only will they roll the peasants in the countryside, drive them into the shantytowns, deprive them of the little jobs of resale, they will also push them in the most sinister misery.
Cameroonian citizens must mobilize while there is still time to prevent the arrival of Carrefour. Europe wanted to pluck Africa from frozen chickens cuts, which they sold at low prices. That time they came across a bone in Cameroon with the remarkable action of the ACDIC. Today, Carrefour wants to strip Cameroon with its supermarkets but I am convinced that a collective action will put a spade in the wheels. I support Bernard Njonga in this new struggle for the defense of the peasants, merchants and the inhabitants of Yaoundé against the voracious appetite of Carrefour.